Promotional and Advertising Strategies Assignment

Promotional and Advertising Strategies - Assignment Example In this volatile market it is necessary for each of these companies to come up with unique marketing strategies, these strategies play a vital role in brand building and differentiating one company from its competitors. The paper discusses the major marketing, pricing, and consumer oriented promotional strategies for the two most aggressive players in the television market: Samsung and LG. (Briel, 2014) It is observed that both LG and Samsung have effectively utilized all the 4P’s of marketing mix. Both the players are almost running head to head in the television market with Samsung being a little ahead of LG. However, according to Korean Times LG has recorded higher sales of its products especially television sets in the Indian market as compared to Samsung. This is due to two very different marketing approaches used by each of these companies. Indian market is largely dominated by rural areas, among the total population of 1.1 billion people, 200 million people live in deserted, rural areas which means they are naturally poor and cannot afford very expensive television sets. In such situation Samsung decided to target the elite sector of the market, mainly due to two reasons. Firstly, it realizes that India is one of the emerging markets around the world and selling its product at a premium rate would increase its probability of succeeding in such a market. Secondly, sell ing the products at a premium rate is always good for a brand in the long term to establish itself as the global premium brand. In the other hand LG, another Korean giant company, has clearly adopted the market penetration strategy in Indian market. LG sells its television sets comparatively at a lower price to provide an access to the richer segments as well as to those with lower income. Like Samsung, LG imports premium products from Korea but increasingly

Walter chauncey camp Essay Example for Free

Walter chauncey camp Essay Walter Chauncey Camp was an American football player, coach, and sports writer known as the Father of American Football. He invented the sports line of scrimmage and the system of downs. With John Heisman, Amos Alonzo Stagg, Pop Warner, Fielding H. Yost, and George Halas, Camp was one of the most accomplished persons in the early history of American football. He played college football at Yale College from 1876 to 1882, after which he briefly studied at Yale School of Medicine. He attended Yale Medical School from 1880 to 1883, where his studies were interrupted first by an outbreak of typhoid fever and then by work for the Manhattan Watch Company. He worked for the New Haven Clock Company beginning in 1883, working his way up to chairman of the board of directors. Rules committee Camp was on the various collegiate football rules committees that developed the American game from his time as a player at Yale until his death. English Rugby rules at the time required a tackled player, when the ball was fairly held, to put the ball down immediately for scrummage. Camp proposed at the U. S. College Football 1880 rules convention that the contested scrummage be replaced with a line of scrimmage where the team with the ball started with uncontested possession. This change effectively created the evolution of the modern game of American football from its rugby football origins. He is credited with innovations such as the snap-back from center, the system of downs, and the points system, as well as the introduction of the now-standard offensive arrangement of players—a seven-man offensive line and a four-man backfield consisting of a quarterback, two halfbacks, and a fullback. Camp was also responsible for introducing the safety, the awarding of two points to the defensive side for tackling a ball carrier in his own end zone followed by a free kick by the offense from its own 20-yard line to restart play. This is significant, as rugby union has no point value award for this action, but instead awards a scrum to the attacking side five meters from the goal line. In 2011, reviewing Camps role in the founding of the sport and of the NCAA, Taylor Branch also credited Camp with cutting the number of players on a football team from 15 to 11 and adding measuring lines to the field. However, Branch noted that the revelation in a contemporaneous McClures magazine story of Camps $100,000 slush fund, along with concern about the violence of the growing sport, helped lead to  President Theodore Roosevelts intervention in the sport. The NCAA emerged from the national talks but worked to Yales disadvantage relative to rival Harvard, according to Branch. Writing Despite having a full-time job at the New Haven Clock Company, a Camp family business, and being an unpaid yet very involved adviser to the Yale football team, Camp wrote articles and books on the gridiron and sports in general. By the time of his death, he had written nearly 30 books and more than 250 magazine articles. His articles appeared in national periodicals such as Harpers Weekly, Colliers, Outing, Outlook, and The Independent, and in juvenile magazines such as St. Nicholas, Youths Companion, and Boys Magazine. His stories also appeared in major daily newspapers throughout the United States. He also selected an annual All-American team. According to his biographer Richard P. Borkowski, Camp was instrumental through writing and lecturing in attaching an almost mythical atmosphere of manliness and heroism to the game not previously known in American team sports. By the age of 33, twelve years after graduating from Yale, Walter Camp had already become known as the Father of Football. In a column in the popular magazine Harpers Weekly, sports columnist Caspar Whitney had applied the nickname; the sobriquet was appropriate because, by 1892, Camp had almost single-handedly fashioned the game of modern American football. The Daily Dozen exercise regimen Camp was a proponent of exercise, and not just for the athletes he coached. While working as an adviser to the United States military during World War I, he devised a program to help servicemen become more physically fit. Walter Camp has just developed for the Naval Commission on Training Camp Activities a short hand system of setting up exercises that seems to fill the bill; a system designed to give a man a running jump start for the serious work of the day. It is called the daily dozen set-up, meaning thereby twelve very simple exercises. Both the Army and the Navy used Camps methods. The names of the exercises in the original Daily Dozen, as the whole set became known, were hands, grind, crawl, wave, hips, grate, curl, weave,  head, grasp, crouch, and wing. As the name indicates, there were twelve exercises, and they could be completed in about eight minutes. A prolific writer, Camp wrote a book explaining the exercises and extolling their benefits. During the 1920s, a number of newspapers and magazines used the term Daily Dozen to refer to exercise in general. Starting in 1921 with the Musical Health Builder record sets, Camp began offering morning setting-up exercises to a wider market. In 1922, the initiative reached the new medium of radio.

Whistleblowers: Are They Heroes or Traitors? Essay -- Pro Whistleblowe

Imagine a world without leadership, without risk-takers. The buildup for security would create a facade of a dystopian society with false freedom. The need for people to speak up is vital for a diverse, functioning environment. Whistle blowers are just the people who will expose the flaws, give the knowledge, empower the people, and count on them to make collective decisions on how to deal with these issues. Whistleblowers are intriguing. They grip the crowd’s attention through the risky and dangerous oddities they perform. They make sure people understand the real situation in which they are in. Ordinary citizens are drawn to whistleblowers because they are willing to put their life on the line for the â€Å"common good†, like people are enchanted by superheroes. This relationship between superheroes and reality displays the commonality of the general population thinking bold; risk-taking people are larger than life. This idea is profound within societies that have low expectations for the people and high government powers. The people are expected by the government to stay in line, never making their own decisions, without society’s approval. The government is expected to keep them in that order with federal, national, and state laws and regulations. But whistleblowers make a curve, defying societal norms, creating tension between government and people. With the ma ss media of today’s world, whistleblowers popularity inflates within seconds, causing a plethora of opinions. Eventually these opinions are put into movies, TV shows, and books. Some bring comparisons between our nation and what it could be and others bring realization of what it is, but it’s all though perception. There are only two perceptions toward... ....p., n.d. Web. 17 Apr. 2014. . Watson, Tom. "'Traitor Or Hero?' Asking The Wrong Questions About Manning And Snowden." Forbes. Forbes Magazine, 31 July 2013. Web. 07 Apr. 2014. . "Whistleblower behind Exposing NSA Surveillance Programs Reveals His Identity, Motivations and More." End the Lie. N.p., n.d. Web. 18 Apr. 2014. . "Whistle-Blowers in Limbo, Neither Hero Nor Traitor." The New York Times. The New York Times, 31 July 2013. Web. 07 Apr. 2014. .

Cognition domains Essay

Events that happen in an adolescent’s life can affect one of three domains; these three domains are known as ‘psychosocial’ ‘cognitive’ and ‘biophysical’. This essay will focus on the area of the cognition domain now this domain will be discussed in relation to an event that has affected my perception of the world around me, the way I feel in relation to blame and judgment and lastly the ability to learn how to be more reflective. My perception on life changed rapidly when I was informed of a tragic accident concerning the suicide of a family friend. This caused a rapid change in the way I thought about death, grief and sadness. â€Å"David Elkind proposed that formal operational thought also leads to adolescent egocentrism (difficulty differentiating one’s own thoughts and feelings)† (Sigelman, Rider, De George-Walker, Pg 173, 2013) This has impacted the way that I look at the world having gone through this experience I now see that people’s perception can change no matter what. I guess what’s trying to be said is that everyone’s perception is different and it is changing due to the experiences that we all encountering in our everyday lives. The judgment that came after the tragedy was phenomenal. Greg Newham will always be loved and greatly missed but never will he be forgotten. Was it my fault that he died? Greg Newham was a teacher. If I had visited him when the bell rang after school would he still be here today? I did not understand his wife’s decision to not let me go to the funeral. And because of this, because I never got to say my final goodbye it is hard to let go. Hard to move on. A book written by Temple University in the USA about seeking closure states â€Å"closure typically implies that something is finished, ended, closed. Finally you can move on† (2014). Without closure I feel that I am always judging myself. Always questioning my motives, wondering if I could have done more. The last aspect of cognitive development that was affected by this experience was learning. It is hard to live with the knowledge that someone’s death was your fault, even if rationally you know it wasn’t. Those left behind never usually learn the reasons as to why they harm themselves and those around them. Bronfenbrenner’s view of a developing person, with his or her  biological and psychological characteristics are embedded in a series of environmental systems which interact with each other and with the individual over time to influenced development. (Sigelman, Et.al, 2013), with all the developmental events that we all go through it is fair to say that the learning side of our cognitive development is always changing. This essay was written to explain the affects of our everyday lives and how it affects our cognitive domain. With what was said from Bronfenbrenner and David Elkind it is clear to say that the choices we make today do mostly change our lives in some way/s. I never completely understood the affects from my life could change the way I see and think about everything that I do today. References; Sigelman, Rider and De George-Walker, 2013, Life Span Human Development. Temple University, USA, 2014, http://www.temple.edu/tempress/chapters_1800/2136_ch1.pdf

Epistemology and Knowledge Essay

For centuries philosophers have questioned whether knowledge exists and if we know anything at all. This discipline is known as epistemology. Epistemology, or the theory of knowledge, is a branch of philosophy related to the scope and nature of knowing. The subject focuses on examining the nature of knowledge and how it relates to beliefs, justification and truth. It is actually quite hard to define knowledge. The dictionary defines it as a general awareness or possession of information, facts, ideas, truths, or principles, but philosophers on the other hand define it as a belief which is in agreement with the facts. So what are the facts, and what do we know exactly? Christopher Norris, the author of Epistemology: Key Concepts in Philosophy, states that whatever we believe now, is only an approximation of reality and that every new observation brings us closer to an understanding. Therefore, knowledge is forever changing/evolving and not pertaining to one’s beliefs. â€Å"†¦ ‘water’ was once defined vaguely as the kind of stuff that fell as rain, filled up lakes, was liquid under normal ambient conditions, boiled or froze at certain temperatures, †¦ etc† (Norris 44). Due to evolution, we now know  that liquid; water, is made up of the molecular structure H20. We no longer believe that the liquid once vaguely defined is anything other than water (H20); now we are knowledgeable. Norris believes science must be integrated with the natural world and the social world to truly understand knowledge. â€Å"When we try to explain all our knowledge of the world as Descartes does we try to understand how the things we believe in science and in everyday life are connected with and warranted by the bases or grounds on which we come to believe them† (Stroud 209). Beliefs are things people have. They aren’t things that can be picked up along the side of the road. Just because a person believes they can fly doesn’t make it true. For many philosophers, this is important. It implies that what someone thinks, could be wrong. In other words, it implies that what one thinks about the world may not match up with the way the world really is. â€Å"†¦ truth occurs when ideas in the mind agree with external conditions or objects †¦Ã¢â‚¬  (Soccio 322). Therefore, there is a distinction between belief and truth. Truth is not in your head. Truth is out there. Truth is factual. The molecular structure H2O is factual; therefore it is truth. Knowledge is a kind of interaction. It involves asking questions and inference. One can’t merely know because they believe. Although a person can believe that they know something, that isn’t legitimate knowledge. Knowledge is a belief which is in agreement with the facts. Works Cited Norris, Christopher. Epistemology: Key Concepts in Philosophy. New York: Continuum, 2005. Print. Soccio, Douglas J. Archetypes of Wisdom: An Introduction to Philosophy 8th ed. Boston: Wadsworth, 2013. Print. Stroud, Barry. The Significance of Philosophical Scepticism. New York: Oxford, 1984. Print.